Strategy and consulting

Strategy and consulting

Strategic Marketing Plan

A strategic marketing plan is a foundational document that helps you demystify marketing practices and gives you:

  • a clear direction on who your unique target customers are (it’s not everyone!)
  • where they are and how to talk to them (channels to advertise on)
  • helps you understand what spend is reasonable for your business/industry
  • identifies your unique opportunities, storytelling elements and brand position
  • highlights strategic partnerships, affiliations, or initiatives
  • audits your current activities, traditional and digital channels
  • offers recommendations and suggestions “ tangible actions, timeframes, tools and resources, opportunities, and ideas

It is a great tool for any business owner and takes marketing out of the too-hard basket. A marketing strategy should complement and support any existing business plan, and is vital to the core values and long-term goals of your business.

NB: Baker Tilly Staples Rodway offers services that are registered with the Management Capability Development Fund. Small businesses may qualify for funding to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners and key managers. Please contact Venture Taranaki to determine your eligibility or talk to our Business Development Manager, Lindie Meintjes

Marketing Consultancy

Sarah offers a wealth of experience in the marketing field and is available for one-to-one coaching and consultancy on a ‘as needed’ hourly rate basis.

If you want an impartial someone to offer marketing guidance, insights, provide ideas and/or review any marketing opportunities that come your way, she can support you.

Sarah is a member of the Chartered Institute of Marketing, a member of the NZ Marketing Association, holds a BA in Marketing and PR and is a registered NZ Business Mentor. 

Contact our Marketing Manager, Sarah Ellem for a free one-hour consultation: sarah.ellem@bakertillysr.nz

Services

News

Gen Z on LinkedIn 500x500
06 Jun 2023

How to connect with Gen Z on LinkedIn

Gen Z use LinkedIn for a few reasons.

BTI MA Report 2023 V2
01 Jun 2023

Global mid-market pickup to drive M&A rebound

Global mergers and acquisitions activity is poised to bounce back after 12 months of deal-making doldrums, with experts from Baker Tilly expecting the mid-market to drive the recovery.

Employee perks 500x500
30 May 2023

Cashing in on clever use of perks and benefits

Are New Zealand business owners using perks and benefits to maximum effect? We look at some you could consider to “catch and keep” staff and become an employer of choice.

APAC 23 500 x 500
25 May 2023

Baker Tilly APAC regional conference in Auckland

Last week it was our great pleasure to bring together 65 delegates from 15 countries for the 2023 Baker Tilly APAC Regional Conference in Auckland.  The three days were full of engaging content and networking opportunities.

AI friend or foe 500x500
23 May 2023

The taming of your AI workplace dragon

Is artificial intelligence friend or foe? The answer hinges on how an organisation trains and deploys its AI dragon.

Tax Freedom Day 500x500
22 May 2023

Tax freedom is arriving two days later this year

New Zealanders will be paying an extra two days’ worth of taxes in 2023 than last year, according to our Tax Freedom Day calculations.

Budget 2023 500x500
18 May 2023

2023 Budget: Trustee tax rate will increase to 39%

Finance Minister Grant Robertson has released his sixth budget. The government had indicated there would be no real surprises in today’s budget and Robertson has not disappointed. We highlight the key items for business.

GENERIC 500x500 c
15 May 2023

Kiwis short-changed by wasteful tax spend

Normally, tax policy isn’t a topic the average Kiwi talks about. But over the past month it appears that everyday New Zealanders have been vigorously debating our tax settings.

PIE fund posts 500x500
12 May 2023

Yes, you can have your PIE and eat it too

Do you have spare cash that you’re contemplating locking into a term investment to generate some interest income?  You should consider the benefits of a PIE Fund, says Baker Tilly Staples Rodway Auckland Business Advisory Services senior manager Sonia Gaskin.

Tax Talk posts 500x500
10 May 2023

Tax Talk | Tax relief for flood-hit businesses

The government has announced tax relief for North Island businesses hit by flood damage. The relief comes in the form of a deferral of tax on insurance receipts, allowing time for the business to rebuild or purchase replacement assets.

FBT Exemption posts 500x500
09 May 2023

FBT exclusions transport employers to better place

Employers who embrace public or “green” transport, or have felt there were certain FBT imbalances, will be pleased to know a new range of transport is now exempt from FBT.  

Business Recovery and insolvency 500x500 opt3
04 May 2023

A brief look at business recovery and insolvency

Every business owner starts out with dreams of success and wealth. Unfortunately, it’s not as easy as it seems and many businesses run into trouble at some stage in their life cycle.

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