Strategy and consulting

Strategy and consulting

Strategic Marketing Plan

A strategic marketing plan is a foundational document that helps you demystify marketing practices and gives you:

  • a clear direction on who your unique target customers are (it’s not everyone!)
  • where they are and how to talk to them (channels to advertise on)
  • helps you understand what spend is reasonable for your business/industry
  • identifies your unique opportunities, storytelling elements and brand position
  • highlights strategic partnerships, affiliations, or initiatives
  • audits your current activities, traditional and digital channels
  • offers recommendations and suggestions “ tangible actions, timeframes, tools and resources, opportunities, and ideas

It is a great tool for any business owner and takes marketing out of the too hard basket. It should compliment and supports any existing business plan, and is vital to the core values and long-term goals of your business.

NB: This work is also listed for Regional Business Partner Capability Voucher Funding, via Venture Taranaki. Up to 50% of the cost can be funded if you meet the eligibility criteria.


Marketing Consultancy

Sarah offers a wealth of experience in the marketing field and is available for one-to-one coaching and consultancy on a ‘as needed’ hourly rate basis.

If you want an impartial someone to offer marketing guidance, insights, provide ideas and/or review any marketing opportunities that come your way, she can support you.

Sarah is a member of the Chartered Institute of Marketing, a member of the NZ Marketing Association, holds a BA in Marketing and PR and a registered NZ Business Mentor.


Contact our Marketing Manager, Sarah Ellem for a free one-hour consultation:



30 Sep 2022

Officer down: A former cop's crisis and recovery

This is Mental Health Awareness Week in New Zealand. We talk to one of our Tauranga clients, former policeman Todd Hilleard, about the events that sparked his Post-Traumatic Stress Injury and his road to recovery.

29 Sep 2022

Agile Auckland lab dives into COVID-19 testing

Our Team Japan specialists assist Japanese clients doing business and investing in New Zealand. One such client is New Zealand-Japanese subsidiary Diatranz Otsuka, which has been working to solve a health problem that plagues millions worldwide, and has also turned its sights to COVID-19 testing.   

27 Sep 2022

The importance of paying tax as prescribed in NZ

Tax evasion is a criminal offence in New Zealand, and the charges carry a maximum sentence of five years’ imprisonment and a fine of up to $50,000.

22 Sep 2022

Changes coming for NFP and charity reporting

If you help run a not-for-profit or charity organisation that reports using Tier 3 (less than $2 million expenses per annum) or Tier 4 (less than $140,000 expenses per annum), then changes to your external reporting standards are on the way.  René Lamprecht clarifies…

19 Sep 2022

Tax Talk | Pros and cons in proposed Taxation Bill

The Minister of Revenue recently introduced the Taxation (Annual Rates for 2022–23, Platform Economy, and Remedial Matters) Bill (No 2) into Parliament.

15 Sep 2022

Five common myths about IT disaster recovery

Whether you run a small business, public service or large corporate firm, it’s important to recognise myths around IT disaster recovery. Let’s look at five common misconceptions. . .

13 Sep 2022

What is a financial audit? Let's take a look...

Many Kiwi businesses and organisations elect or are required to have annual audits of their financial statements, but often don’t wholly understand what it entails or their preparatory responsibilities. Hawke’s Bay Audit and Assurance Services director Philip Pinckney explains…

08 Sep 2022

Your business benefits from tax pooling in NZ

Taranaki Business Advisory Associate Kylie Cronin is a huge fan of tax pooling. Here, she explains the benefits.

01 Sep 2022

How to start a successful business in New Zealand

If you’re an offshore citizen looking to set up business here, our Baker Tilly Staples Rodway advisors have the expertise and experience to ensure that your investment is compliant and successful.

30 Aug 2022

Working very remotely while exploring Europe

Director Tracy Hickman has returned from two months of working while offshore. Here she shares the highlights and learnings, in case you are considering a similar trip.

25 Aug 2022

Which business expenses are tax deductible?

From the internet to repairing your motor vehicles, claiming deductible business expenses can add up at the end of the financial year. Are you up to date with what you’re entitled to? Baker Tilly Staples Rodway director Kylie Hollard talks about what’s covered.

23 Aug 2022

Building and developing a high-performing team

Teams are a powerful asset for any organisation. However, unlike a sports team, in the “real world” we rarely spend time practicing being a team or getting match ready. Rather, we want them to function at a high level every day of the week with little, if any, practice.

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