Strategy and consulting

Strategy and consulting

Strategic Marketing Plan

A strategic marketing plan is a foundational document that helps you demystify marketing practices and gives you:

  • a clear direction on who your unique target customers are (it’s not everyone!)
  • where they are and how to talk to them (channels to advertise on)
  • helps you understand what spend is reasonable for your business/industry
  • identifies your unique opportunities, storytelling elements and brand position
  • highlights strategic partnerships, affiliations, or initiatives
  • audits your current activities, traditional and digital channels
  • offers recommendations and suggestions “ tangible actions, timeframes, tools and resources, opportunities, and ideas

It is a great tool for any business owner and takes marketing out of the too-hard basket. A marketing strategy should complement and support any existing business plan, and is vital to the core values and long-term goals of your business.

NB: Baker Tilly Staples Rodway offers services that are registered with the Management Capability Development Fund. Small businesses may qualify for funding to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners and key managers. Please contact Venture Taranaki to determine your eligibility or talk to our Business Development Manager, Lindie Meintjes

Marketing Consultancy

Sarah offers a wealth of experience in the marketing field and is available for one-to-one coaching and consultancy on a ‘as needed’ hourly rate basis.

If you want an impartial someone to offer marketing guidance, insights, provide ideas and/or review any marketing opportunities that come your way, she can support you.

Sarah is a member of the Chartered Institute of Marketing, a member of the NZ Marketing Association, holds a BA in Marketing and PR and is a registered NZ Business Mentor. 

Contact our Marketing Manager, Sarah Ellem for a free one-hour consultation:



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