06 Jun 2023
How to connect with Gen Z on LinkedIn
Gen Z use LinkedIn for a few reasons.
Strategy and consulting
Strategic Marketing Plan
A strategic marketing plan is a foundational document that helps you demystify marketing practices and gives you:
- a clear direction on who your unique target customers are (it’s not everyone!)
- where they are and how to talk to them (channels to advertise on)
- helps you understand what spend is reasonable for your business/industry
- identifies your unique opportunities, storytelling elements and brand position
- highlights strategic partnerships, affiliations, or initiatives
- audits your current activities, traditional and digital channels
- offers recommendations and suggestions “ tangible actions, timeframes, tools and resources, opportunities, and ideas
It is a great tool for any business owner and takes marketing out of the too-hard basket. A marketing strategy should complement and support any existing business plan, and is vital to the core values and long-term goals of your business.
NB: Baker Tilly Staples Rodway offers services that are registered with the Management Capability Development Fund. Small businesses may qualify for funding to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners and key managers. Please contact Venture Taranaki to determine your eligibility or talk to our Business Development Manager, Lindie Meintjes.
Marketing Consultancy
Sarah offers a wealth of experience in the marketing field and is available for one-to-one coaching and consultancy on a ‘as needed’ hourly rate basis.
If you want an impartial someone to offer marketing guidance, insights, provide ideas and/or review any marketing opportunities that come your way, she can support you.
Sarah is a member of the Chartered Institute of Marketing, a member of the NZ Marketing Association, holds a BA in Marketing and PR and is a registered NZ Business Mentor.
Contact our Marketing Manager, Sarah Ellem for a free one-hour consultation: sarah.ellem@bakertillysr.nz
News
01 Jun 2023
Global mid-market pickup to drive M&A rebound
Global mergers and acquisitions activity is poised to bounce back after 12 months of deal-making doldrums, with experts from Baker Tilly expecting the mid-market to drive the recovery.
30 May 2023
Cashing in on clever use of perks and benefits
Are New Zealand business owners using perks and benefits to maximum effect? We look at some you could consider to “catch and keep” staff and become an employer of choice.
25 May 2023
Baker Tilly APAC regional conference in Auckland
Last week it was our great pleasure to bring together 65 delegates from 15 countries for the 2023 Baker Tilly APAC Regional Conference in Auckland. The three days were full of engaging content and networking opportunities.
23 May 2023
The taming of your AI workplace dragon
Is artificial intelligence friend or foe? The answer hinges on how an organisation trains and deploys its AI dragon.
22 May 2023
Tax freedom is arriving two days later this year
New Zealanders will be paying an extra two days’ worth of taxes in 2023 than last year, according to our Tax Freedom Day calculations.
18 May 2023
2023 Budget: Trustee tax rate will increase to 39%
Finance Minister Grant Robertson has released his sixth budget. The government had indicated there would be no real surprises in today’s budget and Robertson has not disappointed. We highlight the key items for business.
15 May 2023
Kiwis short-changed by wasteful tax spend
Normally, tax policy isn’t a topic the average Kiwi talks about. But over the past month it appears that everyday New Zealanders have been vigorously debating our tax settings.
12 May 2023
Yes, you can have your PIE and eat it too
Do you have spare cash that you’re contemplating locking into a term investment to generate some interest income? You should consider the benefits of a PIE Fund, says Baker Tilly Staples Rodway Auckland Business Advisory Services senior manager Sonia Gaskin.
10 May 2023
Tax Talk | Tax relief for flood-hit businesses
The government has announced tax relief for North Island businesses hit by flood damage. The relief comes in the form of a deferral of tax on insurance receipts, allowing time for the business to rebuild or purchase replacement assets.
09 May 2023
FBT exclusions transport employers to better place
Employers who embrace public or “green” transport, or have felt there were certain FBT imbalances, will be pleased to know a new range of transport is now exempt from FBT.
04 May 2023
A brief look at business recovery and insolvency
Every business owner starts out with dreams of success and wealth. Unfortunately, it’s not as easy as it seems and many businesses run into trouble at some stage in their life cycle.