Strategy and Consulting

Strategy and Consulting

Strategic Marketing Plan

Marketing sits in service of your business plan. A strategic marketing plan is a document that helps demystify marketing practices and provides some structure to what your marketing outputs should be, the why, when, and how. It can:

  • give you a clear direction on who your unique target customers are
  • help you understand what channels to focus on
  • help you understand what budget is reasonable for your business/industry
  • identify opportunities, storytelling elements and brand position and strengths
  • highlight strategic partnerships, affiliations, or initiatives
  • provide an audit of your current activities, outputs, tools and resourcing
  • offer recommendations and tangible actions for short, mid and long-term timeframes
  • identify tools and resources, opportunities, and ideas

A marketing plan is a foundational business document for any business owner and takes marketing out of the too-hard basket.

Marketing Audit

A marketing audit gives you an objective overview of your current marketing efforts, including what's working, what could be improved, and where opportunities exist.

A marketing audit can encompass your entire brand or a subset of it — such as a specific campaign, channel (website, social media, advertising campaign etc), and can also look at your resourcing options.

We create an objective report and bring to light any relevant insights.

When to do one?

  • If there’s been significant market changes in your industry
  • Lack of results from your marketing efforts to date
  • Notable business changes e.g. new partner, merger
  • Planned investment e.g a new product or service

Marketing Consultancy

Sarah offers a wealth of experience in the marketing field and is available for one-to-one coaching or consultancy on a ‘as needed’ hourly rate basis. If you want an impartial someone to offer marketing guidance, insights, provide ideas and/or review any marketing opportunities that come your way, she can support you.

Sarah has over 20 years’ experience; is a member of the Chartered Institute of Marketing, a member of the NZ Marketing Association, holds a BA in Marketing and PR, and is a registered NZ Business Mentor.

Contact Sarah for a free one-hour consultation:

Working with Sarah Ellem and the Baker Tilly team was a truly delightful experience. They invested the time to thoroughly understand our business and delivered precisely what we needed.

Deena Himpers, Sharp Tudhope Lawyers


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