You may wonder how people who “just make pictures in Photoshop” can affect your bottom line… well, read on.

Not that long ago, your average kiwi business owner had the luxury of just placing an advert in the yellow pages, booking an annual radio or print contract and having an occasional meeting with an advertising sales rep.

A well-designed website is one of the most effective ways to increase sales, build a strong customer base and showcase your brand. Think of your website as the digital version of your shop or showroom.

As we progress up and down Alert Levels, businesses need to review their business continuity plans, and take a flexible mindset to operations.  

Where does one start? How much should you spend?

Acquiring and retaining customers is a vital part of running a business. The market in which you operate may be unfamiliar with your products, services, or brand.

Has COVID-19 made you reconsider your working future? Did you come up with that one-in-a-million great idea for a home business over lockdown? Are you thinking about making the leap from the salary line to being a small business owner? Keryn Jarvis, Senior Manager in our Tauranga office gives you…

Retention marketing isn’t new, it’s been around for a really long time. As a business owner, you probably have been practicing it for a while without really knowing it.

It’s challenging right now. Many business owners are unsure what their industry is going to do – will it survive, will it grow, will it go in a different direction?

These last few days have been hard and will continue to be so for a while yet, as we all figure out what the impact on businesses will be. However, this situation presents an opportunity to build or strengthen customer relationships and demonstrate industry leadership in uncertain times.

Successful business owners know that to generate new business they must do some form of promotional marketing, putting more customers/clients into the ‘marketing funnel’ towards becoming loyal customers/clients.