Home /  News /  It's a new brand day

It's a new brand day

Time to read: 2 mins

After 70 years providing accounting and business advice to New Zealand businesses, we are reflecting the trend for greater global connections with a new name. High interest from overseas investors and rising demand for international services has created many more opportunities for Kiwi businesses looking to go global.

From 1 April, 2019, our firm became Baker Tilly Staples Rodway, acknowledging our relationship with the Baker Tilly International network, which has members in 147 territories around the world.

Until now, Staples Rodway was the only one of the top 10 New Zealand accounting firms that didn™t operate under a global brand.

œWith international business opportunities increasing, connections are more important than ever. We felt it was time to formally recognise and celebrate our global relationships, National Chair, David Searle said.

œWith the change of name to Baker Tilly Staples Rodway, our clients should feel reassured that we can help grow their business both here in New Zealand and almost anywhere in the world. We also believe that the rebrand will further enhance our strong relationships with our international network, as we will now formally share a name with them.

Chief executive of Baker Tilly International, Ted Verkade, said he was delighted to welcome Staples Rodway to the global brand.

œKnowing your client by name, knowing their community and above all a commitment to making a difference for them “ those are the things we look for, and that is why Staples Rodway has always been a high-performing member of our global family.

Staples Rodway New Zealand has been part of the Baker Tilly International network for three decades, while remaining an independent, New Zealand-owned firms. It has a strong regional presence across New Zealand, with offices in Auckland, Hamilton, Tauranga, the Hawkes Bay, Taranaki, Wellington and Christchurch.

Searle said he wanted to emphasise that local clients would see no change to their relationships with the business, which remains under the same local ownership.

œChanging our name doesn™t mean changing our values. We™ll continue to provide the same personal service and expert advice our clients expect from us.


About Baker Tilly Staples Rodway

Baker Tilly Staples Rodway is a New Zealand-wide network of accountancy and business advisory firms providing practical, responsive, and business-focussed services to a broad range of clients from start-ups to significant businesses across all industry types. It is part of the Baker Tilly International accounting network, with members in 147 territories around the world.


Download article

Sign up to our newsletter

Thanks for signing up!