Joni designs branding material for print and digital for our various departments within Baker Tilly Staples Rodway Taranaki, and also externally for clients. This can include creating logos, brochures, signage or advertisements. Having worked in the creative industry for over a decade, Joni’s passion lies in print and branding. She endeavours to tell a story with design and does this by getting to know her client and their product or service. She looks for inspiration at all times and believes in having fun with a project when the situation allows. Her approach is to find the creative angle on an idea to catch people’s eye and convey the client’s message. Her technical knowledge of printing gives her an understanding of the more practical needs to getting the job done cost effectively.